By 2017, 70% of successful digital business models will depend on unstable processes designed to change as customers’ needs dictate. Earlier this year, the forecast is that 5% of global companies will design “supermanable” processes that offer competitive advantages.

Flexibility makes bids normally unobtainable by other competitors. Deliberately unstable processes will drive a drastic change in the capacity of companies and their staff more smoothly. The ability to change quickly will leverage the concepts of organizational liquidity. This holistic approach, which blends business model, processes, technology and people, will fuel the success of the digital enterprise.

Mobile advertising combined with customer positioning

Increasingly, digital marketers focus on advanced mobile and analytical advertising to take advantage of the growing benefits of using mobile devices. Stocks become highly targeted based on recent acquisitions, buying habits, city of residence, and interests.

By 2020, retail companies that use directed messaging combined with internal positioning systems (IPS) will see a 5% increase in sales. Another forecast is that by 2016, there will be an increase in the number of retailer bids focused on customer location and time spent in the store.