This year, the US market will see renewed interest in mobile payments – in part due to the introduction of Apple Pay and the similar efforts of competitors like Google to encourage the adoption of Google Wallet. By 2017, the engagement of US mobile customers will drive local mobile commerce revenues to 50% of digital commerce revenues.
The growing power of smartphones and tablets and the applications available to each enables consumers to better interact with businesses, have better experiences, and receive content at virtually every stage of the buying process. As device manufacturers and application developers improve usability and functionality, and address users’ concerns with security, devices will become increasingly essential to customers.
Consumers who were born and grew up using the Internet as a communications, information and transaction platform and are trapped in their mobile devices tend to want service providers and retailers to meet their expectations of connected trade experiences.
The 3D printer is already having a profound impact on enabling startups to reduce infrastructure costs compared to existing traditional manufacturing processes. By 2017, nearly 20% of online stores that sell durable goods will use the equipment to create customized product offerings. This year, more than 90% of this sector will actively seek external partnerships to support the new “custom” product business models.
Companies that organize strategies before will ultimately define the space in these categories. This requires a corporate culture that supports “non-conforming” products, new front-line “concierge” business capabilities, and administrative and IT-enabled administrative teams. New agility will be required beyond rigid process automation, which may require completely new business systems.